The ‘Tesla effect’: Electric vehicle enthusiasts predict impact on Central Texas

Austin resident Aaron Choate has been an electric vehicle enthusiast for decades. As president of the Austin Area Electric Vehicle Association, he and fellow EV fans focus efforts on how to expand EV’s blueprint in Central Texas, as well as educating residents on the technology’s sustainability. With Tesla’s Austin gigafactory coming online this spring, that interest has only grown, Choate said. “There’s definitely been people who have heard about electric vehicles because of Tesla, and because of the other cars that are being released to the other car manufacturers,” he said. “So it’s been great to bring new members into the group and talk about the technologies and what you can do with the cars.”

Just this week, GM and Honda announced their companies’ partnership on creating more affordable EVs, with a launch goal of 2027. Choate also stressed the efforts of other vehicle companies, such as Kia, to develop sustainable options. That entry price point, Choate said, is the most crucial factor in expanding EV technology’s accessibility and making a more pronounced impact on environmental conservation efforts. He also added the availability of charging stations and related infrastructure will play a key role in accessibility and interest. “Beyond the technology itself, the efforts to reduce the cost is going to be the biggest impact for us as a society,” he said. “People aren’t going to be able to buy these cars unless they’re accessible and affordable.” For him, his gateway into EVs began with an interest in renewable energy and solar power. For others, Tesla might have been that spark that inspired their enthusiasm. When it comes to EVs, Choate said while people’s initial interests and curiosities vary, the end result has led to a more dynamic and engaging conservation on how this technology can best serve its users.