D-FW influencer Brittany Dawn faces deceptive trade practices lawsuit from Texas attorney general

The state of Texas is suing Dallas-Fort Worth social media influencer Brittany Dawn Davis over a fitness plan scheme it claims violated consumer protection laws and misled followers with eating disorders who bought into it. The attorney general’s office is seeking between $250,000 and $1 million in penalties and court fees, according to the lawsuit filed Feb. 1 in Dallas County court. Davis’ business Brittany Dawn Fitness LLC sold online fitness packages that cost as much as $300 to thousands of consumers beginning in 2014. The plans were not “individualized” as promised, and Davis “failed to provide the promised coaching and check-ins,” according to the lawsuit. The Dallas Morning News was unable to reach Davis for comment. Customers of Davis’ fitness plans sought refunds from her when she did not make good on her business promises, but many were ignored and had their social media comments deleted, as The News reported in 2019.

Davis posted a video in February 2019 in which she apologized, but also claimed customers harassed and threatened her. The day after The News published a report about the video and upset customers, Davis appeared on ABC’s Good Morning America. In the appearance, Davis told viewers she was “done hiding” and wanted to refund clients who alleged she had scammed them with falsely advertised exercise and diet plans. Women who bought personal training services from Davis claimed she had been accepting clients’ money for years with little to no communication afterward. When Davis did respond to clients, she offered “only partial refunds,” according to the attorney general’s lawsuit. In 2019, Davis also took down her fitness website bdawnfit.com. The website is active today, though the shop portion appears to be shut down. Part of Davis’ fitness plan included membership in a Facebook group called “Team Brittany Dawn” in which customers quickly put together that the plans they were receiving were not individualized as advertised, according to the suit.