'All-out war': InfoWars owner Alex Jones demands viewers buy products in unhinged rant

InfoWars owner Alex Jones wants you to get out your wallet and spend. Stock up on B12 supplements and survival food and activated charcoal toothpaste. During a recent livestream, with the bravado of a belligerent snake oil salesman, Jones warned his viewers that bad things will happen if they don’t buy his merch. “When you keep us in the fight you keep yourself in the fight, and this is life and death!” he screamed, jabbing his index finger toward the camera. “So go to infowarsstore.com and get amazing products!” Amazing products like tactical pens and coffee mugs and “Joe Biden Is a Loser” gear. “If you don’t support us, you’re helping the enemy!” Jones continued. “And I’m not bitching at listeners; I’m telling you, this is all-out war!” A war won by ordering beer koozies and shortwave radios and water filtration systems.

Last month, Jones filed for bankruptcy for three of his companies, including InfoWars. Prior to that, the far-right personality had been found legally accountable for damages caused by his false statements about the 2012 Sandy Hook mass shooting, which claimed 26 victims, including 20 children. Jones had long promoted the conspiracy theory that Sandy Hook was a false flag operation orchestrated by the feds to push for stronger gun control. He’s been a fierce critic of the federal government, particularly toward Democratic Presidents Barack Obama and Joe Biden. At the same time that InfoWars faces liabilities of up to $10 million, court documents show the site claims to have between $0 and $50,000 in assets, according to Reuters. Jones’ salesman rhetoric is “completely ridiculous,” said Heidi Beirich, co-founder of the Global Project Against Hate and Extremism. He’s doing everything he can to avoid taking responsibility for the terrible pain he’s caused the families of Sandy Hook victims.