March 28, 2024 3:30 PM
Texas Ethics Commission looks to require disclosure for paid influencer ads on social media
The
latest via Mark McCaig at
the Texas Voice:
Last
week, the Texas Ethics Commission took the first step in adopting
rulemaking that would require social media influencers to include political
advertising disclosures when they are paid to post political advertising
online.
While
the Texas Election Code generally requires paid political advertising that
appears on an internet website to include a disclosure statement that includes
the name of the person who paid for the advertising, current Texas Ethics
Commission rules carve out some exceptions to this.
Under
current Texas Ethics Commission Rule 26.1, a disclosure statement is not
required on political advertising posted online if the person posting or
re-posting the political advertising “is not an officeholder, candidate, or
political committee” and “did not make an expenditure exceeding $100 in a
reporting period for political advertising beyond the basic cost of hardware
messaging software and bandwidth.”
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